SELL APPEAL

Just another step on the road to a buy. One of the most important steps is to determine whether it makes more sense to trade, or to sell your vehicle on your own. In this case you may want to take the seller beware approach. The used car market is on fire right now and with a short supply a good quality trades your vehicle has never been worth more. Dealers are scrambling as consumers trends are shifting towards certified used cars. With the manufactures certified pre-owned programs, consumers are choosing to buy dealer direct and the trend of searching “post houses” an insider term for companies such as Auto trader, are in some cases dwindling. This means less expose for the individual attempting to sell their used car. And with the flashy certified logos, and special financing on these manufacture backed products, being placed on these competitive sites your may get passed by, or maybe even completely over looked. Manufactures are endorsing and getting behind this market shift to pre-owned vehicles. In some cases providing additional protection for the consumer, the Certified used car market is hot. This means there are some things you should consider before you rush out in an attempt to become “your own used car dealer.”

CONSIDER THIS: Your local neighborhood dealership is open, in most cases 8am-9pm Monday thru Saturday, and 10am to 7pm Sunday. They employ a full time trained and professional sales and management staff. A receptionist answers the phone when the prospect calls to inquire about the availability of the car they would like to purchase. There is a Manager with the specific responsibility of buying, and selling pre-owned, or (used) vehicles. They spend in most cases in excess of $20,000., with the specific focus on selling used cars. They provide financing, and send millions of dollars in contracts which provides then leverage and helps on the tougher or credit challenged consumer allowing them to get approved. They have a reconditioning department to check the car out from top to bottom and stringent safety check procedure on every pre-owned vehicle they sell. With all of the staff, advertising, on the spot financing, reconditioning, and focus the average used vehicle still manages to stay in inventory between 20-60 days in some cases. So often the guide values change and the values drop making it even more difficult to sell.

CONSIDER THIS: You will place a tiny little twenty dollar add in the newspaper next to hundreds of others just like yours, park your car on a busy street corner with a sign you can barely read while driving buy. And no doubt someone will park a beat up jalopy next to your “Perfect Car” driving the value down and killing your cars “Sell appeal”. You may place an online ad where the dealers spend thousands to out rank you when an individual is searching for that one of a kind used vehicle. After all there is a trained automotive marketing expert who does this day, after day. You will have to be there when your prospect calls, arrange a time for a “demo” test drive. You will have to make sure their check does not bounce, and pray they can obtain financing. Then the big factor do you want a stranger meeting you in the middle of the night for a test drive?, do you want to let them know your work hours so they can break into your home or ‘Buy your trade for free?” Basically, steal it and I do not mean for less than it is worth. Oh and gentlemen, do not just send some stranger to your house to have your wife take care of it.

CONSIDER THIS: There are also some tax benefits you should consider when trading in your vehicle. Some states Arizona being one, tax only the difference between the sale price and the value of the trade. Here is an example you agree to purchase a vehicle for $20,000. You have a trade which is worth $10,000. You would only pay tax on the difference of $10,000. or approx $800., as opposed to paying tax on the full amount of the purchase price or $1,600.When you use that” Perfect Car” as a trade you are really getting $10,800 of value with the applied tax savings. So when considering becoming your “own used car dealer’ remember if the dealer is offering you a less then you think your trade is worth, you may actually be getting more than you think. How much easier can it be? You do not have to sit on your car waiting for it to sell either, possibly missing the rebate or the 0% financing that started the whole buying process in the first place. To make a smart decision whether it is as a buyer or seller you need to first become a student of the business and take advantage of the information provided for your consideration. The only safe consumer is an educated consumer, take into consideration, time, effort, money, exposure and in some unfortunate situations even safety.

Consider contacting the Dealer to streamline your buying and or selling process.

Right Honda: (888) 819 0984

SELL WHAT YOU CAN SEE

When you consider the fact that over 60% of purchase decision are influenced by the Internet, you may wonder why we end up buying something completely different than we intended. Well a couple of reasons come to mind when considering a new car. First the sales people, and a close second — our own senses which often make us senseless. After all, there is nothing like the experience of looking, feeling, touching, and driving, the sense driven stimulation that turns a shopper into a buyer. Nothing like that new car smell right? Until the kids, the dogs, and the first road trip turn fun into funky. I have heard for many years tha “the thrill of the wheel will make the deal”-unknown-.But before you can buy it you have to see it and drive it. This is why there is such a focus on getting you behind the wheel of a car when you visit your local dealership. This is one of the steps in the process known as viewing the inventory.

A true sales professional will use this step as an opportunity to guide you towards the right vehicle for you and your family. They will also know their inventory, and if they do not have exactly what you requested they will offer some options or simple find what you requested. In some cases, this is a real plus because dealers will take a slimmer deal to move what they have to make the deal today. Dealers often use the term seller’s remorse in these situations. Because right after they give it away someone ends up seeking the exact car you are enjoying. It’s nice when you get more than you bargained for, for a change. You end up getting more for less. Some, however, use this as an attempt to take control of you, knowing they do not have it and having no intention of getting it. They walk you around and around baiting and switching, switching and baiting, hoping to land you on something. This is the birth of buyer’s remorse, regretting the day you set foot on the lot. Learning to hate the car, the sales person, the dealership you purchased from, more and more with each passing payment. Either way, it is a step on the road to a buy. As a consumer you should be prepared and consider what you must have, and that which you would like to have.

Be aware of terminology and offers which seem too good to be true, or those which seem to be pushing you into an unknown, or area you know you do not want to be. Such it is in life, as it is in sales. For instance: “I know you are interested in the Accord but please do not hesitate send any one you know who does not have as much to spend as you in on this Civic it is the best value for the dollar in the market today” This statement may be true and it really may be a better fit for you, or your budget. However if it is used as a way to switch you because they flat do not have what you asked for it is an attempt at control. If however, it is offered as a suggestion and an option especially if it is a better fit for your budget, it is worth consideration.

You must look past the smoke from the sizzle. Become a better buyer, become a happier customer. Listen and consider the following, is the individual selling, or telling, coming from a place interest or a must buy now position. A sales professional comes from a place of interest in you and your needs, he, or she listens more and talks less. He or she asks questions, offers solutions, and options. If you want to experience the difference start here