Secret Sellers Society, is your secret safe?
Well, most of us have heard about secret shoppers, but were you aware of the Secret Seller’s Society? No? Well there really is one; actually there are hundreds, possibly even thousands of these secret sellers, buying, selling, and trading, your personal information.
When you are in the market for a new vehicle, the information highway should be more of a gathering experience as opposed to a providing one. It seems you cannot even browse for a vehicle from the safety of your home or office without car adds popping up promising the unbelievable deal of the century. These “banner ads” and “sponsored links” are a big money proposition. However, be cautious when electing to “Take Advantage” of these offers, you may actually be the one taken advantage of.
You mostly end up being sucked into catchy little calls to action promising things such as “car buying secrets”, “prices below invoice”, “best deals found here”. Free this, free that, it’s snail mail without needing a stamp. When you click on one of these links, you end up on what can be referred to as a “landing page.” In most cases, you asked to provide personal information. The more you provide the more you are worth. You are often putting yourself out there for the world to see, or buy. But you should be careful and realize that few, if any, can deliver what they promise and they actually make money on your private information.
Feel cheap? Well, you’re not. Actually, you can be very expensive depending on how much information you choose to provide. Companies who say they trade autos for instance, really do trade (your information for money that is). The more a dealer pays, the better chance he will have the first shot at contacting you. The problem is where does the money trail end?
Did you know there are actually “lead houses” that buy and sell you, and your private information? You become a lead – a chance to be sold. In some cases, this is not altogether bad, especially if you are really in the market for a new or used vehicle. But what happens can cause unwanted, annoying and, in some cases, provide disastrous results. The more information you provide, the more opportunity you provide both legitimate, and not so legitimate companies and individuals. Most of the companies promising you instant approvals, deals below invoice, and other offers that ask for your name, address, employer and social security number cannot really get you approved.
These are third party providers; a third party provider, for example, is a company who does not directly finance, or cannot directly sell you a product or service. They cannot sell you a car or get you approved to buy one. You give them all your private information and then they sell you to a company who checks you out, verifies your information and, in some cases, pulls a credit report (even though they cannot approve you). And if you qualify, your information is sold to the highest bidder. If you do not qualify to get their money back they will end sell you to a lead house who then sells you to a dealer who pulls your credit again, and so on.
Oh but wait; it gets better. They can do all this since you “opted in” meaning you since you gave them permission or in some cases multiple permissions to sell your information to third parties and affiliates. Ever fill out a form online then wonder why your email is filled with 300 emails for things you never considered buying? The only sure way to avoid this nightmare is to fill out a secure credit application with the dealership you are interested in buying from. Your automotive dealer provides on the spot financing.
Remember the old saying, “too good to be true”? In the case of the third party providers, it is not only “too good to be true”; in most cases, it’s just not true. There really is no secret to car buying, secret car buying service, or secret car buying society. Information is available to you and it is free (that is what the Internet is for after all). You can visit your local dealerships site and select a vehicle, get the market value on your trade, and yes you can really “get approved” directly, and your information is safe, secure and not out there for the world to buy, sell, or trade.



